Clean Ingredients. Stronger Skin. Exceptional Shine.

Healthy Skin is the Foundation of a Beautiful Coat

A revolutionary grooming system delivering elite results while caring for sensitive skin. Backed by science and powered by premium, microbiome-friendly ingredients, our formulas work deep within the epidermis to strengthen the barrier, boost coat health, and reveal your horse’s best coat, mane, and tail.

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New Product.

The most sophisticated toning product ever, IndiGLO will brighten and whiten white, grey and dull coats for vivid, luminous results with the benefit of therapeutic, biome-replenishing capabilities via our proprietary tri-biotic BiomeAID EQ®.

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Stock Alert.

The cult-favourite detangler is back. Fairy Tails transforms dry, tangled manes and tails into smooth, glossy perfection—delivering instant shine and softness with lasting manageability. Infused with nourishing botanicals and cosmetic grade ingredients.

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Biome Care.

RESTORE, REVIVE and IndiGLO. Where skin-biome care meets premium haircare to support optimal skin function for soft, supple skin and a luxurious coat, mane and tail.

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Groom.

Unrivalled specialty products to enhance your horses' natural beauty using premium-quality certified actives combined with efficacious cosmetic-grade ingredients.

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Bundle.

It's time to embrace a new era in equine grooming. Everything you need to restore your horses skin-function combined with soft, supple skin and superior coat, mane and tail condition.

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Botanic Wash Tote

Botanic Wash Tote

Sale

Botanic Wash Tote

$39.95
$54.95 $39.95
Sale

Discover what sets Pure Steed apart.

  • Say Goodbye to Soap, Hello to Science.

    Premium ‘tri-biotic’ grooming range - formulated to protect and restore your horse’s skin microbiome for healthier, more resilient skin.

  • Developed for Champions. Made for Every Horse.

    All horses have sensitive skin, our dual-purpose formulas deliver therapeutic care and brilliant shine—in one powerful, skin-first grooming solution.

  • Therapeutic Actives Meet Premium Skincare.

    Powered by our trademarked technologies, BiomeAID EQ® and SafeSuds®, Pure Steed supports your horse’s skin health—unlocking their best shine.

'The Science' blog

  • Your Horse's Skin Isn't Just Dirty. It's Alive.

    Your Horse's Skin Isn't Just Dirty. It's Alive.

    When it comes to grooming your horse, we often think of cleaning products as a simple solution. After all, they’re designed to do one job: clean. But here’s the thing—standard...

    Your Horse's Skin Isn't Just Dirty. It's Alive.

    When it comes to grooming your horse, we often think of cleaning products as a simple solution. After all, they’re designed to do one job: clean. But here’s the thing—standard...

  • Invest in the Best: Pure Steed’s Commitment to Excellence

    Invest in the Best: Pure Steed’s Commitment to ...

    We’re Not the Cheapest… But We Are the Best! When it comes to equine grooming, it’s not always about finding the cheapest option – it’s about investing in quality, effectiveness,...

    Invest in the Best: Pure Steed’s Commitment to ...

    We’re Not the Cheapest… But We Are the Best! When it comes to equine grooming, it’s not always about finding the cheapest option – it’s about investing in quality, effectiveness,...

  • The Science Behind the Brand.

    The Science Behind the Brand.

    By combining next-generation pre, pro, and post-biotic ingredients with the benefits of bio-fermentation, Pure Steed’s grooming solutions help support a diverse and resilient skin microbiome, whilst enhancing the skin’s natural...

    The Science Behind the Brand.

    By combining next-generation pre, pro, and post-biotic ingredients with the benefits of bio-fermentation, Pure Steed’s grooming solutions help support a diverse and resilient skin microbiome, whilst enhancing the skin’s natural...

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