We’re Not the Cheapest… But We Are the Best!
When it comes to equine grooming, it’s not always about finding the cheapest option – it’s about investing in quality, effectiveness, and long-term benefits. At Pure Steed, we proudly stand by the fact that we are not the cheapest equine grooming brand on the market, but we are the best. And we know that’s exactly what matters most to horse owners who want nothing but the best for their horses.

How Do We Know We’re the Best?
Our confidence comes from one thing: our proprietary blend of tri-biotics (pre, pro, and post) found in BiomeAID EQ. As the only equine grooming brand in Australia to adopt a “skin-first” philosophy, we are committed to developing products that are rigorously tested under a ‘microbiome-friendly’ ethos. This isn’t just a buzzword – it’s at the heart of what makes Pure Steed so exceptional.
Biome Care – A World-First in Equine Skincare
Our ‘Biome Care’ range is revolutionary in the equine grooming space, using groundbreaking tri-biotic ingredients that have therapeutic qualities. These ingredients are designed to strengthen the skin barrier, helping horses develop more resilient skin that can effectively protect against external aggressors and environmental stressors.
This innovation provides not only a benefit to the horse’s skin but also a benefit to horse owners. With healthier skin, horses are better equipped to perform and look their best, and owners can have peace of mind knowing they are using the highest-quality products to care for their horses.
Your horse’s skin is essential to their overall health and well-being. That’s why our ‘Biome Care’ product line is designed to support the natural function of your horse’s skin. By working in harmony with their skin’s microbiome, our products help strengthen the skin’s natural defenses, rather than disrupting or overpowering them.
Why We Don’t Want to Be the Cheapest
At Pure Steed, we understand that horse owners don’t want to cut corners when it comes to their horse’s wellbeing. That’s why we set out to create the best range of products, not the cheapest. We believe that when it comes to your horse’s skin health, you shouldn’t settle for anything less than premium quality. And judging by the positive reviews from our customers and our independent testing results, it’s clear that horse owners appreciate the difference.
Pure Steed products deliver on their promises. Our commitment to quality is reflected in every bottle, jar, and spray – because we know how important your horse’s health is, and we believe you shouldn’t have to compromise.
The Importance of a Microbiome-Friendly Grooming Regime
One of our primary goals at Pure Steed is to educate horse owners about the importance of their horse’s skin and the benefits of using a microbiome-friendly grooming regime. A healthy skin microbiome is essential for maintaining strong, resilient skin, and using products designed to support this balance can improve your horse’s overall health and appearance.
A proper grooming regime that incorporates microbiome-friendly products like ours can help your horse look and feel their best, while also safeguarding their skin against the elements. After all, healthy skin equals a happy, healthy horse – and that’s something every horse owner can get behind.
In Conclusion: Premium Quality, Real Results
At the end of the day, Pure Steed is about more than just grooming products – it’s about offering you a solution that works, a solution that takes into account your horse’s natural skin needs, and a solution that will help your horse thrive. We’re not the cheapest because we don’t believe in cutting corners when it comes to quality. We create the best, and we’re proud to say our products speak for themselves.
When you choose Pure Steed, you’re choosing the best for your horse. And that’s a decision we know you won’t regret.